10 Key Uses of Artificial Intelligence in Marketing: Examples

When you understand your customers better, you create experiences that resonate. This knowledge lets you tailor your products and marketing strategies to align perfectly with your audience’s wants and needs. Instead of just shooting in the dark, you’re making informed decisions. Its chatbot builder is based on AI tech and uses built-in GPT-4 to share product recommendations, introduce users to your business, and answer questions.

• They include recommendations when a user approaches a local store and special offers to increase the customer’s average order value.
• There are already thousands of products and services out there to help businesses boost their marketing efforts.
• He uses Zapier to pull in product support issues and then hands them over to GPT-4 for sorting and analysis.
• Powered by OpenAI and Chat-GPT (yes, that Chat-GPT), this AI market research platform combines human intelligence and AI to enable data-driven decision-making.
• As AI-powered marketing tools are still pretty new to many, we’ve also included some case studies.

AI can be used to automate repetitive tasks, such as data entry, but it’s not always effective because it requires a lot of data upfront in order for the algorithm to learn what’s right or wrong. Learn best practices for critical thinking and problem-solving in the workplace. Without a human editor, AI can produce content with factual inaccuracies, bias, or a divergent tone from your brand. Using AI requires human oversight so these types of mistakes don’t happen. Draft a script for a 60-second podcast ad that has a friendly tone and witty humor fit for [target audience characteristics]. Suggest the best time and day of the week to publish a blog post about [topic].

Improve your editing skills.

Many SAAS have even employed these technologies to help marketers create, target and track their content better. It is imperative for CIOs and Marketing heads to establish robust ethical frameworks within their organizations. This involves implementing strict guidelines for content generation, ensuring transparency in AI processes, and actively working to mitigate biases in the algorithms. By fostering an ethical approach, they can safeguard the organization’s reputation and maintain the trust of their stakeholders.

In such a data-heavy environment, it helps to have artificial intelligence in your corner, making rapid optimizations to boost campaign performance. Artificial intelligence marketing (AI Marketing) is leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. And if you’re looking for compelling video marketing campaigns, Magisto’s AI analyzes your footage to create one for you. Just check out Synthesia and Elai, two AI-powered video creation platforms that turn your blog posts and other content into high-quality videos.

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Today, artificial intelligence plays a vital role in email marketing and makes it more powerful than ever. With it, you can create better marketing content, faster and at scale, build trust, and deliver an excellent customer’s journey. The AI tools are designed to process and analyze large sets of data, then making conclusions and predictions based on that data. AI software is also used for automating a variety of repetitive tasks. The global e-commerce marketplace eBay always strives to find new ways to engage customers.

In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. In our marketing and AI survey, 36% of marketers agree that Generative AI will boost the creativity of those who use it. Other benefits include automating the placement process, real-time design optimization, and fraud detection.

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The AI-powered customer engagement platform can help you optimize email, SMS, and push notifications. It analyzes your customer data, identifies patterns, and then personalizes the customer journey accordingly. Drift is a conversational marketing platform that puts AI front and center. Blake Miller, senior director of product marketing at Salesforce, has over 20 years of experience working in media and technology, primarily in product development, sales, and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create relationships at scale.

After that, sentiment analysis is used to determine the subjects of conversation and the underlying feelings of users and reviewers. This marketing AI tool will identify problematic references and positive evaluations while filtering out irrelevant content, making it far more effective than a Google keyword search. One of the most potent tools in a digital marketer’s arsenal is competitive intelligence (CI).

To learn more about why over 80% of marketers say artificial intelligence (AI) has positively impacted their work (and how they plan to use it going forward), download The Sprout Social Index™. We’re only in the early days of understanding the value AI can bring to marketing teams, with leaders like Cole and Leffer paving the way. Give them development resources that are tailored to your marketing teams’ specific roles and disciplines. She referred to the example of writing a blog, which encompasses a content brief, research, drafting and reviews. From there, the writer could feed content from their own research into ChatGPT, perhaps to organize key bullet points.

• These days you don’t have to guess what will work for what audience.
• AI-generated ad copy is already gaining popularity in the world of paid advertising.
• The grocery retailer Whole Foods introduced 24 Just Walk Out stores throughout the US, equipped with sensors and cameras.
• Sephora (a cosmetic brand) has a chatbot that provides tutorials for makeup, tips for skincare and reviews of the product.
• As a result, the brand could analyze shopping activity for identification of patterns and generate predictions for future behavior.

Either it will produce something that doesn’t make any sense, or it will present an idea that it stole from an actual person somewhere online. In either case, you don’t want to rely on ChatGPT to be creative for you. Ethical concerns arise around issues like discrimination in hiring processes or unfair pricing based on race or gender (which has happened). Social media management is also a great way to engage with your audience, but it can be time-consuming and difficult to coordinate with multiple influencers at once.

What Is Artificial Intelligence in Marketing?

From SEO to website optimization to Google Analytics to PPC to social media, AI, and email marketing, you’ll learn everything you need to execute successful digital campaigns and advance your career. AI is able to analyze data and predict behaviors, which can be used to personalize content. For instance, if you’re a customer who prefers a certain type of product or service and has an interest in a particular topic, the AI could serve up relevant information at just the right time. Sephora uses AI-powered chatbots to provide customers with product information and recommendations.

On top of it, businesses could leverage artificial to learn more about customer insights, thereby ensuring relevant marketing campaigns. Predictive analytics is another powerful use case for AI in marketing. By analyzing data from various sources, such as social media and website activity, AI can help marketers predict customer behavior and identify opportunities for growth. For example, Sephora uses predictive analytics to personalize the shopping experience for its customers by analyzing data from their past purchases and preferences.

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Some of its most popular tools are its AI-powered SERP page analyzer. This automatically identifies relevant search results according to your keyword and provides insights on trends and characteristics that make them rank highly. You can use these insights to create your own content based on the same topic with a text editor that offers suggestions on keyword and LSI usage to outrank competitors. While most of the attention today mainly falls on specific marketing tactics, a website is actually the most effective marketing tool for any business. 10Web offers a suite of AI-powered tools to ensure your business website is an effective platform for your marketing efforts.

Read more about AI For Examples here.